Category Archives: Marketing

Mistake #1. Going to a lot of work to build a website and then failing to promote it There appears to be a lot of confusion about how visitors find websites. I had one client that was convinced that they … Continue reading →

Most companies I’ve dealt with don’t have a marketing calendar. One of the key reasons for that is they have never heard of one and have no idea of the value of a marketing calendar. What is a marketing calendar? … Continue reading →

One of the biggest marketing opportunities is to create a continuous parade of marketing messages for your prospects and clients. So often we make the mistake of sending out our best well crafted message one time and assume that is … Continue reading →

I spotted a book by this title and realized how this perfectly describes the marketing strategy of most small and medium businesses I’ve dealt with. When I ask business owners or those in charge of growing the business and ask … Continue reading →