The biggest challenge with Internet marketing is learning to think like a visitor.
It is so easy to think about the business, our products, our services like others in the industry. We call our products by the industry’s names or even worse, by our trademarked names and wonder why we aren’t getting sales or leads from our site.
An example is the company Builder1440. They have a service they offer which customized applications for home builders. The name of this service is G.1440. So on their menu system they have G.1440. You have to read careful to find out what it is really all about.
Does a builder wake up one day with a driving curiosity as to how they can get G.1440? But they do ask about ‘builder services.’
Find out what your customers are looking for in their language and focus your advertising to appeal to that, not your company’s or industry’s name for it.