http://www.iq2.com Tue, 22 May 2007 06:59:47 +0000 http://backend.userland.com/rss092 en I spotted a book by this title and realized how this perfectly describes the marketing strategy of most small and medium businesses I've dealt with. When I ask business owners or those in charge of growing the business and ask them what their plan is to get more leads, to generate ... http://www.iq2.com/?p=15 One of the biggest marketing opportunities is to create a continuous parade of marketing messages for your prospects and clients. So often we make the mistake of sending out our best well crafted message one time and assume that is all we can do. Think about how wrong that thinking is in ... http://www.iq2.com/?p=14 It surprises me how poorly we treat our most valuable company asset. We wouldn't dare buy an expensive piece of equipment for our business and then ignore it. If the machine required regular attention, we would put it on our calendar to regularly check it for oil levels and other maintenance ... http://www.iq2.com/?p=11 It is easy to believe the misinformation you hear about death of email. While it is true, spam has not helped make email more effective, it has definitely not killed it. Less than 2% of all web visitors bookmark a website. Almost none of those who bookmark a site ever return. If you ... http://www.iq2.com/?p=10 I think the single biggest weakness of most businesses is not having a systematic lead generation system. The second biggest weakness is only have one lead generation system. The most common lead generation system is word of mouth marketing. They rely on their friends or relatives to send them leads. While this ... http://www.iq2.com/?p=9 Most companies I've dealt with don't have a marketing calendar. One of the key reasons for that is they have never heard of one and have no idea of the value of a marketing calendar. What is a marketing calendar? A marketing calendar is a 12 month description of what you plan ... http://www.iq2.com/?p=8 Mistake #1. Going to a lot of work to build a website and then failing to promote it There appears to be a lot of confusion about how visitors find websites. I had one client that was convinced that they were going to get millions of visitors the first week they ... http://www.iq2.com/?p=5 The biggest challenge with Internet marketing is learning to think like a visitor. It is so easy to think about the business, our products, our services like others in the industry. We call our products by the industry's names or even worse, by our trademarked names and wonder why we aren't ... http://www.iq2.com/?p=3