It is easy to believe the misinformation you hear about death of email.
While it is true, spam has not helped make email more effective, it has definitely not killed it.
Less than 2% of all web visitors bookmark a website. Almost none of those who bookmark a site ever return.
If you believe your site is the one exception to these trends and your site is so compelling it defies all odds, you might want to visit a counselor. It is nice to believe that it is possible but it is better to deal with reality.
More important than trying to get a person to buy now, to pick up the phone now or to get enough information they immediately jump in their car and rush to one of your local dealers and buy your product is to get them to sign up on your email list. Get them to slightly raise their hand. We some how hope they will show up and call. Instead they look around for a few minutes, if they don’t find anything very interesting they leave and never come back.
A well written, compellilng website is lucky if it can get 1% of their visitors to buy. Which means 99% of them are gone for good.
What should you do?
Focus on capturing their name and email address. The fewer things you ask for the more vistors will respond. In addition to asking for their contact information, give them a very compelling reason to do so.
If you are in the high tech industry, a compelling white paper has proven to be one of the most effective incentives. If you are in another industry pick an incentive that will further qualify the visitor, not just attract people who will never become customers and will waste your time and resources by having them in your system.
Once they’ve signed up, contact them regularly. First start by encouraging them to consume whatever you gave them. Show a genuine interest in helping them, not in making a sale.
Continue to offer such informative emails that they not only can’t wait for each new email but they print it out and put it in a notebook for future reference.
Be sure to comply with the anti spam legislation in all of your emails.
Now that you are building a list, this is a great asset and you can train them to respond to your offers. First for free information and help, then for your products and services.
If you would like some Internet marketing consulting help please call us at 972-675-1413.